When the Internet appeared in more than 25 years, and was the first sites closer to the magic of monocytes and casinos land, resplendent with text scrolling marquee, bright lights and sparkle brightly. I felt a visit to the red light district in each time the user is connected to the brave new world where the Internet via a modem device in the blistering speed of 14K. Companies were not aware of what a great commercial assets in the effective design on the Internet can be. Instead, they are organized in locations that serve as a giant “About Us” pages as a way to invite recognized traditional brands.
In the past 25 years the Internet has changed dramatically, and changed more than that of consumer behavior. Sites now control the way we communicate, the way we shop, the way we take decisions both also in the world of online and face-to-face. Almighty sites us gone, replaced by mobile and secure commercial sites as a powerful lead-generation tools for anyone working for or with business-to-consumer product, service or information resources for sale.
To commemorate the 25-year-old on the Web, I have called Gabi Shaoolian, founder and CEO of the company web design and marketing company online Blue Fountain Media to provide 25 tips to current best practices in making your website the best it can be a way to capture more leads and make the best business, as follows:
1. The second rule 5
Remember that you have only five seconds to explain the value of the minus-mail to users when they enter to your web site. Back button is the most command used widely on the Internet. If you do not answer the needs of the user on the spot, and or they will click on the “back” and exit your site. Make sure your site is characterized by a compelling copy that draws in readers and gives them reasons to stay.
2. Suitable Instant
The most important aspect of the site is the STI messages. The most effective and clear and concise feature sites, and text messages a bit in no more than a few words. Do not put long paragraphs on your home page. Your home page is the gateway to your web site. Use of short messages you get the point.
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3. Call to Action
Look at the success of any e-commerce site or service provider and you will notice include CTA, or to “call to action.” The most common of the work and is calling for “Request a Quote”, “Buy Now”, and “work with us.” The best CTA to clarify what you are offering, rather than forcing people to it out of their own number. Calls to action should be in the header of the head and the body of a website zone (above the “fold” that require the viewer to scroll). If your long enough, after another CTA on the bottom of your page is also useful.
4. Build confidence
Confidence-building is crucial if you are selling products or services online. Zappos has become successful by offering free shipping and great return policy. By taking advantage of the positive experiences of those public through customer testimonials, Zappos was reliable to build brand loyalty and grow their business. Similarly, there is other sites guarantees and certificates that feature or phone number to potential customers that can be used to connect to a real person in the event of any problems. These features make the difference between a dreaded person hit the button again and making a purchase decision.
5. Keep it fresh
Content is still king. You do not want your visitors to see the content outdated thinking your business is not active now, which could affect your bottom line. Your site is the face of your company to the world. Make sure your site shows that the company is up to date on industry trends actively through the creation of new content regularly and work.
6. integration of social media
Social media is one of the best ways to build brand loyalty and create sound. Make it easy for the audience to share your content through the integration of social media in your web design. This is one step provides a great opportunity to create brand advocates who will attract new customers and help your website to bring in more sales for your business.
7.Add lines on the Internet to guide your style companies
It’s 2015, and if you have a corporate identity guide does not include the fonts on the Internet, then you should consider adding that even your web site has the same rule that corporate documents and guarantees not.
If you were not looked into this matter so far, Google Fonts is a great place to start. Found on the Internet and determine the appropriate line to use in your style guide companies even use it constantly online
8.Bury those symbols social media
I did all this work to get people to your Web site, and then you’re invited to the left? That’s what you’re doing when you put icons and social media in a prominent place of your web site, as is the case in the head. Bury the icons in the footer.
If people on your web site, and you want them to stay, learn and perhaps inquire about your services, do not check out the pictures company picnic and bowling games on Facebook. Social media tools should send people to your Web site, and not vice versa.